Do you keep a cash reserve for your business?
Many experienced vendors keep a cash reserve to protect against slow sales periods or unexpected costs.
A reserve acts as a buffer when events are canceled, inventory costs spike, or equipment needs replacement. Even a modest reserve can prevent the need for emergency borrowing or dipping into personal savings.
Most vendors build reserves gradually by setting aside a small portion of profitable events rather than trying to save a large lump sum all at once.
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