Profit storage
Do you keep profits in the business bank account or invest them elsewhere?
Liquidity matters most for a seasonal business.
You want your profits to grow, but you also need cash ready for inventory and fees.
Most vendors keep profits in a business account or savings account for easy access. Investments are riskier and less liquid, which can be problematic if you need cash quickly.
Prioritize liquidity first, then consider investing surplus.
- Keep a reserve for upcoming expenses and slow seasons.
- Use a separate savings account for short-term goals.
- Only invest money that will not be needed for 6–12 months.
Cash on hand often matters more than returns for small businesses.
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