Should I invest profits in improving my booth (better tent, displays) or just save the money?

You want a better setup, but you also want a cash cushion. It is hard to decide where the money should go.

Upgrades are worth it when they improve sales, durability, or efficiency. If the upgrade reduces setup time or increases conversion, it can pay for itself quickly.

Evaluate upgrades like any other investment.

• Estimate how the upgrade will increase sales or reduce costs.
• Prioritize upgrades that improve safety or reliability first.
• Split profits between savings and upgrades to balance growth and stability.

Smart upgrades are those that pay you back over multiple events.