Pricing decision

Can I charge extra for card fees or offer a cash discount?

Either bake the fee into prices or offer a clear cash discount—transparency keeps customers comfortable.

You can either include card fees in your prices or offer a cash discount. Charging extra for cards (“surcharges”) is governed by regulations that often vary by state and card network, so check local requirements, your processor’s terms, and market policies first.

Two simple approaches

  • Raise base prices slightly to cover fees—no extra signage needed.
  • Post a clear cash discount (e.g., “Cash saves $0.30”) so customers know up front.

Be transparent

Whatever you choose, keep signage consistent and mention the policy before checkout. Framing it as a cash discount usually feels friendlier than a surcharge and protects your margin without surprising customers.

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