How do I track online vs. in-person sales together?

Quick answer

It’s best to track online and in-person sales separately, even though they both contribute to total revenue.

Why separate sales channels

Separating sales by channel helps you understand what’s actually driving your business and prevents one channel from hiding problems in another.

• Compare performance between online and in-person sales.
• Identify which channel is growing or declining.
• Make better pricing and marketing decisions.

How vendors usually track this

Common approaches include:

• Separate categories for online vs. in-person sales.
• Separate event records for markets and fairs.
• Channel tags or notes when reviewing totals.

You can still roll everything up into a single total for taxes and reporting, but keeping channels distinct improves clarity.