Reinvestment
Should I invest profits in improving my booth (better tent, displays) or just save the money?
Booth upgrades can pay off if they increase sales or reduce hassle.
The Narrative (Left Column)
The Empathy
You want a better setup, but you also want a cash cushion. It is hard to decide where the money should go.
The Education
Upgrades are worth it when they improve sales, durability, or efficiency. If the upgrade reduces setup time or increases conversion, it can pay for itself quickly.
The Solution
Evaluate upgrades like any other investment.
- Estimate how the upgrade will increase sales or reduce costs.
- Prioritize upgrades that improve safety or reliability first.
- Split profits between savings and upgrades to balance growth and stability.
Smart upgrades are those that pay you back over multiple events.
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