What’s your strategy for long-term financial sustainability?
Keep margins healthy, build reserves, diversify, and reinvest with a plan.
A sustainable craft business keeps margins healthy, handles slow seasons, and grows without stressing cash.
Save a reserve
When sales are strong, move part of earnings into savings—aim for about one month of expenses. Treat it like a fixed cost so the fund is there for slow seasons or repairs.
Diversify income
Add channels beyond one market: online shop, wholesale/consignment, custom work, workshops, or seasonal specials. If one stream slows, another can keep cash coming in.
Set goals and review
Quarterly, compare targets to actual sales or profit. If costs rise or items lag, adjust prices or product mix. Keep setting aside tax money each fair to avoid surprises.
Reinvest with intent
Put part of profit into tools, marketing, or training that lift sales and loyalty. Progress can take months—consistent margins, savings, and smart reinvestment build a business that lasts.
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