Pricing guidance

Do you ever raise prices on an item that’s selling out?

Consistent sellouts can mean the price is low or you need larger batches—adjust deliberately, not on a whim.

If an item sells out repeatedly, check whether the price is too low or batches are too small. Set a threshold—such as selling out by midday at two shows in a row—before changing price or production.

Raise price modestly

If margins allow, test a small increase (around 5–10%) on the next batch, especially if costs rose or you improved materials. Update signage and keep the new price consistent across all channels.

Or make a bigger batch

If price feels right, produce more instead. Track results: if sellouts persist, adjust again; if sales slow too much, you may have moved the price too far. Planned tweaks beat on-the-spot changes and keep customers confident.

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