How do I price unique, one-of-a-kind art pieces versus simpler crafts?
One-of-a-kind work needs to reflect scarcity, creative value, and the time invested.
The Narrative
The Empathy
You have pieces that are truly unique, but pricing them feels intimidating. You do not want to undervalue your creativity, yet you worry the price will feel high compared to your simpler items.
The Education
Unique art carries scarcity and creative value in addition to materials and time. Start with your base cost and labor, then add a scarcity premium for the fact that it is one-of-one. Consider comparables: what do similar artists charge for pieces of that size and complexity? Simpler crafts can rely on a repeatable formula, but one-of-a-kind pieces benefit from value-based pricing and storytelling about the inspiration and process.
The Solution
Use a two-part price: base cost + labor, then apply a uniqueness multiplier that reflects demand and collectability. Display the piece with a short story card to reinforce the value. Keep simpler crafts at clear, accessible price points so customers can still buy, while the one-of-a-kind items elevate your booth and your brand perception.