Should I clearly display all prices, or have customers ask?
Clear pricing builds trust and boosts conversion, especially in busy market settings.
The Narrative
The Empathy
You may have heard that keeping prices hidden gets people to engage, but you also notice shoppers hesitate and walk away when they cannot quickly see what things cost. You want conversation without turning pricing into a barrier.
The Education
Transparency reduces friction. When prices are visible, shoppers can self-select and feel comfortable browsing without pressure. Hidden pricing can create anxiety, especially for casual shoppers who do not want a sales pitch. Clear signage also speeds up checkout and reduces errors. If you offer custom items, you can still post ranges or starting prices to set expectations while inviting conversation for details.
The Solution
Label every item or section with a price or range, and use small signs for customization or size tiers. Add a simple value cue, like materials or process, so the price makes sense at a glance. When customers know the cost upfront, they engage more confidently and you spend less time repeating basic price info.
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