Event profitability

Do you calculate profit per event?

Profit per event shows which markets are truly worth repeating.

High sales don’t always mean a successful event. Booth fees, travel, and product costs can quietly eat into revenue.

That’s why many experienced vendors calculate profit per event, not just total sales.

What “profit per event” means

Profit per event is:

Total event sales minus all event-specific costs.

Costs often include:

  • Booth and application fees
  • Travel and lodging
  • Meals during the event
  • Product costs
  • Packaging or payment fees

How vendors use this information

Tracking profit per event helps you:

  • Compare markets objectively
  • Decide which events to repeat
  • Adjust pricing or inventory
  • Avoid emotionally “good” events that lose money

Keep it realistic

Some vendors also assign a value to their time. Others don’t. Either approach is valid—as long as you’re consistent.

The goal isn’t perfection, it’s better decisions over time.

Making it easier

Manually calculating this after every event can be time-consuming.

Vorbiz automatically groups sales by event and generates reports, making it much easier to evaluate performance without rebuilding spreadsheets after each fair.

Vorbiz feature graphic

Stop Guessing. Start Growing.

Stop waiting until the end of the month to see if you made money. Get instant clarity on every sale, even without Wi-Fi.