Do you calculate profit per event?
Profit per event shows which markets are truly worth repeating.
High sales don’t always mean a successful event. Booth fees, travel, and product costs can quietly eat into revenue.
That’s why many experienced vendors calculate profit per event, not just total sales.
What “profit per event” means
Profit per event is:
Total event sales minus all event-specific costs.
Costs often include:
- Booth and application fees
- Travel and lodging
- Meals during the event
- Product costs
- Packaging or payment fees
How vendors use this information
Tracking profit per event helps you:
- Compare markets objectively
- Decide which events to repeat
- Adjust pricing or inventory
- Avoid emotionally “good” events that lose money
Keep it realistic
Some vendors also assign a value to their time. Others don’t. Either approach is valid—as long as you’re consistent.
The goal isn’t perfection, it’s better decisions over time.
Making it easier
Manually calculating this after every event can be time-consuming.
Vorbiz automatically groups sales by event and generates reports, making it much easier to evaluate performance without rebuilding spreadsheets after each fair.