Do you keep a log of each fair’s performance?

Experienced vendors almost always do.

A per-event log helps you understand which fairs are worth repeating—and which aren’t.

What to include in an event log

At a minimum:

• Event name and date
• Total sales
• Major costs (booth fee, travel, lodging)
• Notes about traffic or conditions

Why this matters

Sales alone don’t tell the full story. An event with strong sales can still underperform once costs are included.

Over time, event logs reveal patterns that gut instinct misses.

Making it easier

Keeping sales grouped by event makes this process much simpler and avoids rebuilding numbers later.