Do accepting cards significantly boost sales despite the fees?
Accepting credit and debit cards often increases total sales enough to outweigh processing fees.
Many customers no longer carry much cash, and some will skip a purchase entirely if card payment isn’t available.
Card payments also tend to increase average order size. When customers aren’t limited by the cash in their wallet, they’re more likely to add an extra item or choose a higher-priced option. Even with processing fees around a few percent, the net result is frequently higher total revenue.
For most vendors, the real risk isn’t the fee — it’s losing sales altogether. A simple way to evaluate this is to compare total sales at events where cards are accepted versus those where they aren’t. If sales volume or average transaction size increases, the fees are typically paying for themselves.
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