If you have multiple upcoming fairs, how do you allocate budget and inventory between them?
Forecast each event, then split inventory and cash by expected sales and audience fit.
Forecast each fair: past sales, expected attendance, and audience fit. Set a sales goal per event and allocate inventory accordingly—bigger or higher-ROI shows get more stock and budget; smaller ones stay lean.
Tailor by audience
Bring more of the products each crowd buys: premium items to higher-spend shows, small gifts to local markets. Split cash and inventory roughly in proportion to expected traffic (e.g., 60/40 if one show doubles the footfall).
Keep a reserve
Hold back a small buffer for reorders or restock between events. Track spend and sales by event (even simple tags in your bookkeeping) so you learn which fairs deserve the bigger investment next time.
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