How do you financially prepare for a large or expensive show?
List every cost, save with each market, and use flexible options so big shows don’t derail cash flow.
Preparing for an expensive show starts by listing every expected cost: booth fees, travel, lodging, inventory, signage, meals, and the smaller add-ons like electricity or marketing materials.
Build a savings plan
Once you know the total, save toward it with each market. Treat the show as a future obligation and set aside money after every event so you’re not pulling from daily operations.
Create cash flexibility
- Raise funds with pre-orders or limited-run items tied to the event.
- Share travel or booths when allowed to reduce costs.
- Ask organizers about payment flexibility if timing is tight.
Plan inventory wisely
Avoid overbuying “just in case.” Bring what you realistically expect to sell based on similar events, and leave room for unexpected needs.
Large shows should feel like a calculated stretch, not a gamble. Early planning and steady saving turn them into opportunities instead of cash flow risks.
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