Staff costs

If you hire or pay an assistant at your booth, how does that factor into your finances?

Count helper pay as labor, budget it per event, and track whether it increases profit.

Paying a helper is a business expense. Include it in each event budget alongside booth fees, travel, and materials so your pricing and sales goals still leave room for profit.

Track and report

Log every payment. If helpers are independent contractors and you pay $600+ in a year, you may need to issue Form 1099-NEC; payroll rules apply if they’re employees. Accurate records also show the expense is deductible.

Measure the payoff

Compare sales at events with and without help. If an assistant costs $100, ensure projected sales cover that plus your other costs. Adjust prices or sales targets as needed so extra hands actually improve your net.

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