Bad days
What if I have a really bad sales day and lose money – how do you cope financially?
Tap your cushion, analyze what went wrong, and adjust quickly—one bad day isn’t the business.
A rough day happens. Cover immediate costs with your cash cushion (ideally a few months of expenses set aside). Use it to pay booth fees or restock without dipping into personal funds.
Learn and adjust
Was it weather, traffic, pricing, or product fit? Note what happened and change one or two things—inventory mix, displays, or which shows you attend—before the next event.
Protect future events
If losses repeat, skip low-ROI fairs, add a lower-price impulse item, or diversify into online/wholesale to smooth income. One bad day is a setback, not a verdict, when you have a buffer and a plan to improve.
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