Any tips to increase sales or profit at craft fairs?

The Narrative (Left Column)

The Empathy

You packed the booth, set up early, and still felt the foot traffic drift past. The tally at the end of the day doesn't feel terrible, but it doesn't feel like momentum either. You know your products are solid, yet it's hard to tell if you need a new show, a new price point, or a new approach at the table. That uncertainty makes every event feel like a gamble.

The Education

Sales growth at fairs is usually less about brand-new inventory and more about how shoppers move through your booth. Three levers move profit the fastest: traffic capture (getting them to stop), conversion (helping them decide), and average order value (encouraging a second item). If you nudge even one lever with consistent tactics, the numbers lift without adding hours of production.

The Solution

Use a repeatable booth system that focuses on merchandising, bundles, and upsells, then measure what lifts your average order value.

• Merchandising: Feature your best seller at eye level, use clear price signage, and group items by use-case (e.g., “gift-ready,” “self-care,” “hostess picks”) so shoppers decide faster.
• Bundling: Offer a simple set with a visible savings like “Pick any 3 for $40” or a curated kit that solves a problem and raises the ticket size without feeling pushy.
• Upsells: Keep a small add-on item at checkout (care kit, refill, accessory) and use a one-line prompt such as “Want the matching insert for $6?” to lift the order by 10–20%.

Track which tactic moves the needle per event so you can double down on the displays, bundles, or add-ons that consistently raise your per-customer profit.