What price range sells best at fairs?
The fastest sellers sit in easy "yes" price bands, while mid and premium items need a clear value story and smart placement to move.
The Narrative
The Empathy
You watch shoppers drift past, linger for a second, and keep walking. You wonder if the prices are too high, too low, or just mismatched for the crowd. It feels like a guessing game: a $12 item flies off the table while a $38 piece with more work sits untouched. The uncertainty makes it hard to plan inventory, because you are never sure which pieces will actually move.
The Education
At fairs, impulse buys usually land in three bands. Small add-ons in the $5 to $15 range move fastest because they feel like a treat. The $18 to $35 range is where shoppers pause and compare, so they need a quick explanation of the value (materials, time, or a story). Above $40, sales happen when the piece feels special or gift-worthy, so signage, demos, or before-and-after photos help. A balanced booth keeps all three bands visible so every budget can say yes.
The Solution
Build a product mix on purpose: stock a low-priced "grab-and-go" item, a mid-range best seller, and a premium showpiece that anchors the table. Use bundles to bridge the gap (two $12 items for $20) and keep small add-ons at the checkout to lift average order value. Track which ranges convert by event so you can shift inventory toward the price bands that sell fastest at that fair.
Stop Guessing. Start Growing.
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