Should I price differently for consignment in shops vs. my booth?
Consignment commissions change your net revenue, but consistency keeps your brand trustworthy.
The Narrative
The Empathy
A shop wants to sell your work on consignment, but they take 30–50% of the sale. You wonder if you should raise prices in the shop so your payout matches what you make at your booth.
The Education
Consignment commission is essentially a channel fee, and it changes your net margin. If the shop keeps 40% of a $30 item, you earn $18. If your booth sale nets $30, the difference is significant. Some makers adjust prices in consignment locations, but that can create confusion when customers see different prices. Another approach is to keep prices consistent and accept the lower margin in exchange for exposure and passive sales. A middle path is to offer a slightly different assortment in consignment so the comparison is less direct.
The Solution
Decide your minimum acceptable margin for consignment. If your margin is too low, raise prices across all channels or offer consignment-only products with a built-in margin buffer. Keep your core pricing consistent whenever possible, and use channel-specific product mixes to protect your profitability without confusing shoppers. Consistency builds trust, and margin math keeps the arrangement sustainable.
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