How do you decide which events are worth your time?
Compare events by net profit per hour and the story your historical results tell, not just the size of the crowd.
The Narrative
The Empathy
After a long weekend, the calendar is full of invites, and every flyer promises "huge foot traffic." You open your notes and realize you've been deciding based on vibes: one fair felt busy but the profit was thin, while a smaller show quietly covered the booth fee and paid you well. It's frustrating to guess which events actually respect your time and which ones just look good on paper.
The Education
The cleanest evaluation metric is net profit per hour. Start with total sales, subtract every event cost, and divide by hours worked (including travel and setup). This reveals the true hourly rate of a show. Then zoom out to historical data: compare the last few times you attended similar markets, note average net profit per hour, and track whether a venue trends upward or dips during certain seasons. That history is more reliable than a hypey attendance estimate.
The Solution
Build a simple event scorecard: log sales, costs, and time for every event, then tag it by location, season, and product mix. With a few months of data, you can sort by net profit per hour, spot your highest earners, and decline the events that consistently underperform. Your calendar turns into a strategy instead of a gamble.
Stop Guessing. Start Growing.
Stop waiting until the end of the month to see if you made money. Get instant clarity on every sale, even without Wi-Fi.
